The poster for Jaws (1975), designed by Roger Kastel, is one of the most iconic movie posters in graphic design history. The image of a giant shark swimming toward a swimmer with its mouth wide open instantly conveys the film's suspense and danger. The simple yet dramatic composition, with the swimmer in the foreground and the massive shark looming below, creates a sense of looming terror. The use of bold, striking colors and minimal text makes the poster memorable and impactful. This design helped set the standard for horror and thriller movie posters, showing how a single, powerful image can capture the essence of a film and draw audiences in. It also highlighted the growing importance of graphic design in marketing films, particularly in creating visual identities that stick with audiences.
